"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed."
Dame Anita Roddick.
Human Rights Activist. Founder of The Body Shop
Rampai-Niaga Sdn Bhd, is the sole franchisee for The Body Shop
business in West Malaysia. Helmed by Managing Director, Datin Mina Cheah-Foong, and Executive Director, Dato’ Simon Foong, the first shop was opened in Plaza Yow Chuan in December 1984, and has since then rapidly evolved into a wide network of 64 stores, a majority of which are located strategically in leading shopping centres within urban centres throughout West Malaysia.
The Body Shop
is a values driven, high quality skin and body care retailer famous for creating a niche market sector for naturally inspired products. The Body Shop
has introduced a generation of consumers to the benefits of a wide range of bestsellers from Vitamin E Moisture Cream to the Tea Tree Oil range and Japanese Cherry Blossom Eau De Toilette (EDT). Over the years, The Body Shop
has become an authority in the development of 100% Vegetarian
personal care products, inspired by the use of natural ingredients with proven benefits, drawing on a diversity of cultural knowledge from around the world. We ensure that all of our products are suitable for vegetarians and on the few products where we use animal-derived ingredients, for example, Honey, taking the ingredient does not cause harm to the animal. The Body Shop products are endorsed as Cruelty-Free
by the People for the Ethical Treatment of Animals (PeTA), and we guarantee that none of our products are tested on animals. This is audited regularly to ensure absolute compliance with the British Union of the Abolition of Vivisection (BUAV) Humane Cosmetics Standard.
We believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too. Our business philosophy is ‘profits with principles’. We believe that business has a responsibility to the communities in which it operates. To this end, the company campaigns with passion on issues close to our heart. These include campaigns such as:
The Body Shop
- Save Belum-Temengor forest in Malaysia, which was initiated together with Malaysian Nature Society in 2006,
- Stop Child Sex Trafficking, which was a global campaign in partnership with ECPAT from 2009 to 2012,
- Where’s My Mama campaign, in collaboration with TRAFFIC Southeast Asia since 2011, to create awareness on the threats of the illegal wildlife trade to endangered species.
also showed its’ leadership in the Malaysian retail industry by being the first chain retailer in Malaysia to encourage shoppers to bring their own bag through the Kick The Bag Habit Campaign which began in 2008.
The company is committed and continues to lead the way for businesses to use their voice for social and environmental change. Over the years, The Body Shop has campaigned with, and contributed to, many non-governmental organisations in Malaysia such as Women’s Aid Organisation, Sisters In Islam, Pink Triangle Foundation, Malaysian Nature Society, TRAFFIC South East Asia, Society for the Prevention of Cruelty to Animals (SPCA), etc.
The values of The Body Shop
permeates the entire organisation and through its’ employment of over 400 staff throughout Malaysia, the company hopes to engender a culture that is uniquely different than other high-street retailers. The company’s mission statement
To be the leading ethical C&T brand in Malaysia,
providing natural holistic solutions to customers,
whilst developing the social enterprise of all stakeholders.
The company strives to maintain one of the highest retail standards in the industry, from visual merchandising to customer service. It has won numerous awards, particularly for its’ well-known brand of customer service. The company continually invests in improving its’ customer experience in-store, from its’ unique Love Your Body CRM programme to its’ most recent store concept called “Pulse”: a heartbeat in the community. The store is a vibrant place at the heart of the community, where beauty, creativity and activism combine. Our community store acts as a social hub and is a forward-thinking new home for The Body Shop®. The Pulse store is a dynamic, contemporary beauty retail environment with a unique boutique feel. It combines cutting-edge design with sustainable materials to create an engaging shopping experience.