our company
"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed."
Dame Anita Roddick.
Human Rights Activist. Founder of The Body Shop
The Western Malaysian operation includes more than 54 stores and is operated by a The Body Shop Franchisee, Rampai-Niaga Sdn Bhd, under license by The Body Shop International plc. Helmed by Managing Director, Datin Mina Cheah-Foong and Dato' Simon Foong, the first shop was opened in Plaza Yow Chuan in December 1984, and since then, the business has rapidly grown into a wide network of 54 stores – all situated strategically in major towns throughout West Malaysia. The latest stores were opened in Sunway Giza, Kota Damansara and Jusco Bandaraya, Malacca in February, 2010.
The Body Shop is a values driven, original and ethical high quality skin and body care retailer well-known for creating a niche market sector for naturally-inspired products that are 100% vegetarian. The Body Shop has introduced a generation of consumers to the benefits of a wide range of bestsellers from fragrance products like the classic White Musk range, our award-winning Body Butters from our bath & body range to skin care products like the popular Vitamin E, Vitamin C and Tea Tree Oil ranges. Over the years, The Body Shop has become an authority in the development of unique personal care products, inspired by the use of natural ingredients with proven benefits, drawing on a diversity of cultural knowledge from around the world. The organisation aims to achieve high integrity in its product development, to use minimal packaging and to be honest about the benefits of the products it sells.
The Body Shop Malaysia's business philosophy is profits with principles. We believe a business has a responsibility to the communities in which it operates. To this end, the company supports and initiates community action and campaigns, which cover a wide range of activities in favour of environmental protection, HIV/AIDS awareness, Child Trafficking and Stop Violence Against Women - a long-term campaign to help address and raise awareness on the issue of domestic violence in Malaysia. The Body Shop® is committed and continues to lead the way for businesses to use their voice for social and environmental change.
The Body Shop Malaysia has been recognised through numerous awards over the years for its retail excellence and values integration efforts. The organisation was recognised for the 2007 Small Company CSR Honourable Award as well as bagging the 2009 CSR Award on Empowerment of Women conferred by the Prime Minister Datuk Seri Najib Razak in recognition of the organisation's long-term commitment towards initiating effective values campaigns that are in line with The Body Shop® five core values. The Body Shop® was also awarded the prestigious "Platinum Award for Best Service Retailer" at the MRCA Awards 2006-2007, amongst many, for its outstanding performance in customer service and merchandising in the Malaysian retail industry.
The mantra that "retail is detail" permeates the culture of the entire organisation, which takes great pride in achieving consistent business growth through intensive focus on Key Performance Indicators in the areas of sales, operations, staff training & development, high quality customer service and visual merchandising standards. This extends all the way to the respective Managers of the retail stores who are expected to maintain the highest of retail standards. The organisation invests in projects that will make a difference for customers, the ultimate objective being to give the customer a surprisingly delightful experience in-store. These include progressive renovations of all its existing stores into the new store design that is now showcased in the Suria KLCC flagship store.
The Body Shop is well-known for its customer service and the organisation continually takes measures to improve the quality of its service, in order to meet the increasingly sophisticated demands of customers. Store Consultants receive intensive training on product knowledge and customer care. To evaluate the standard of customer service in-store, the organisation conducts monthly Quality Tracking for all its shops. Results are shared and areas of improvement are addressed with the appropriate action, whilst high performers are recognised.
The Body Shop also aims to nurture a team of committed and motivated employees. Attractive incentive programmes are in place to recognise those who have achieved excellent performance consistently. An overseas trip to the America/Europe continent is just one of the many initiatives implemented to reward deserving employees. The organisation currently employs over 30 head office employees based in USJ, Subang Jaya in various departments: Retail Operations, Marketing & Communications, Learning & Development, Accounts & Administration, IT and Human Resource Management. The head office staff members are geared towards managing and supporting both the brand and the retail structure which has over 300 full-time and part-time retail staff.
Dame Anita Roddick.
Human Rights Activist. Founder of The Body Shop
The Western Malaysian operation includes more than 54 stores and is operated by a The Body Shop Franchisee, Rampai-Niaga Sdn Bhd, under license by The Body Shop International plc. Helmed by Managing Director, Datin Mina Cheah-Foong and Dato' Simon Foong, the first shop was opened in Plaza Yow Chuan in December 1984, and since then, the business has rapidly grown into a wide network of 54 stores – all situated strategically in major towns throughout West Malaysia. The latest stores were opened in Sunway Giza, Kota Damansara and Jusco Bandaraya, Malacca in February, 2010.
The Body Shop is a values driven, original and ethical high quality skin and body care retailer well-known for creating a niche market sector for naturally-inspired products that are 100% vegetarian. The Body Shop has introduced a generation of consumers to the benefits of a wide range of bestsellers from fragrance products like the classic White Musk range, our award-winning Body Butters from our bath & body range to skin care products like the popular Vitamin E, Vitamin C and Tea Tree Oil ranges. Over the years, The Body Shop has become an authority in the development of unique personal care products, inspired by the use of natural ingredients with proven benefits, drawing on a diversity of cultural knowledge from around the world. The organisation aims to achieve high integrity in its product development, to use minimal packaging and to be honest about the benefits of the products it sells.
The Body Shop Malaysia's business philosophy is profits with principles. We believe a business has a responsibility to the communities in which it operates. To this end, the company supports and initiates community action and campaigns, which cover a wide range of activities in favour of environmental protection, HIV/AIDS awareness, Child Trafficking and Stop Violence Against Women - a long-term campaign to help address and raise awareness on the issue of domestic violence in Malaysia. The Body Shop® is committed and continues to lead the way for businesses to use their voice for social and environmental change.
The Body Shop Malaysia has been recognised through numerous awards over the years for its retail excellence and values integration efforts. The organisation was recognised for the 2007 Small Company CSR Honourable Award as well as bagging the 2009 CSR Award on Empowerment of Women conferred by the Prime Minister Datuk Seri Najib Razak in recognition of the organisation's long-term commitment towards initiating effective values campaigns that are in line with The Body Shop® five core values. The Body Shop® was also awarded the prestigious "Platinum Award for Best Service Retailer" at the MRCA Awards 2006-2007, amongst many, for its outstanding performance in customer service and merchandising in the Malaysian retail industry.
The mantra that "retail is detail" permeates the culture of the entire organisation, which takes great pride in achieving consistent business growth through intensive focus on Key Performance Indicators in the areas of sales, operations, staff training & development, high quality customer service and visual merchandising standards. This extends all the way to the respective Managers of the retail stores who are expected to maintain the highest of retail standards. The organisation invests in projects that will make a difference for customers, the ultimate objective being to give the customer a surprisingly delightful experience in-store. These include progressive renovations of all its existing stores into the new store design that is now showcased in the Suria KLCC flagship store.
The Body Shop is well-known for its customer service and the organisation continually takes measures to improve the quality of its service, in order to meet the increasingly sophisticated demands of customers. Store Consultants receive intensive training on product knowledge and customer care. To evaluate the standard of customer service in-store, the organisation conducts monthly Quality Tracking for all its shops. Results are shared and areas of improvement are addressed with the appropriate action, whilst high performers are recognised.
The Body Shop also aims to nurture a team of committed and motivated employees. Attractive incentive programmes are in place to recognise those who have achieved excellent performance consistently. An overseas trip to the America/Europe continent is just one of the many initiatives implemented to reward deserving employees. The organisation currently employs over 30 head office employees based in USJ, Subang Jaya in various departments: Retail Operations, Marketing & Communications, Learning & Development, Accounts & Administration, IT and Human Resource Management. The head office staff members are geared towards managing and supporting both the brand and the retail structure which has over 300 full-time and part-time retail staff.
