One Day For Myanmar
The Body Shop® had been supporting fundraising efforts since the cyclone hit by donating profits from the sale of Bag for Life in all its 50 stores in the Peninsula to the appeal. However, at the time, the Company felt it was insufficient in the face of the tragedy and so developed One Day for Myanmar.
Every Ringgit of every purchase made by the customer on 16 June 2008, went directly to the cause. Through customers’ participation, coupled with media and staff support, The Body Shop® successfully raised RM142,631 on this day to donate to Children on the Edge (COTE), a charity working with the Emergency Assistance Team-Burma (EAT-Burma), a coalition of grassroots organisations set-up by the people of Myanmar and based around the Thai-Myanmar border, to deliver aid to victims inside Myanmar
Other Malaysian Campaigns