Hyaluronic acid is one of the hottest trends in beauty, but what exactly is it and how does it work? Discover how this intensely hydrating ingredient moisturises and plumps your skin, and how we extract the natural hyaluronic acid that enriches our iconic Vitamin E creams.
Hyaluronic acid is a naturally occurring sugar molecule in our own bodies that plays a big part in moisture retention for our skin cells. It’s like a sponge that soaks up then locks in the moisture we give to our skin. As we age, our natural production of hyaluronic acid slows down. Luckily, we can get it from natural sources, such as biofermented wheat.
“Hyaluronic acid intensely hydrates your skin by helping it retain more moisture. When your skin is highly hydrated, it helps it look plumper, softer and hydrated.
Using hyaluronic acid in your routine to keep skin hydrated and plumped with moisture improves its surface and texture, which helps hydrate the skin in the delicate eye area.
It’s most important to keep the delicate skin around your eyes nourished with moisture. It’s up to 10 times thinner than the skin on the rest of your face, which means it can show the signs of fatigue more easily.
There's a Vitamin E moisturiser for all skin types. The oil-free Vitamin E Gel Moisture Cream is suitable for normal/combination skin, enriched with enough hyaluronic acid to lock in up to 48 hours of skin-quenching moisture. Our Vitamin E Intense Moisture Cream is even more hydrating, drenching your skin with up to 72 hours of moisture, so it's ideal for normal to dry skin.
Our 100% natural-origin hyaluronic acid is derived from leftover wheat stalks. We source these from wheat grain harvests in Pomacle, France. It’s extracted using a technique called ‘biofermentation’ and purified for our hyaluronic acid formulated products.
STEP 1: Cleanse with our creamy
Vitamin E Gentle Facial Wash.
STEP 2: Prep and activate skin with our lightweight
Vitamin E Essence Lotion.
STEP 3: Hydrate and smooth the delicate eye area with the
Vitamin E Eye Cream.
STEP 4: Protect and hydrate skin by day with the
Vitamin E Gel Moisture Cream.
STEP 5: Intensely hydrate and helps prevent moisture loss overnight with the
Vitamin E Night Cream.
