It’s one of the hottest beauty trends at the moment, but hyaluronic acid is still a complete mystery to some of us. So, what exactly is it? And how does it work? Learn about the benefits of this spotlight ingredient and discover how it enriches our iconic Vitamin E skincare range.
WHAT IS HYALURONIC ACID?
Though it sounds scary – an acid near our face? No thank you – hyaluronic acid is a super gentle molecule that helps your skin retain water. It’s produced naturally by your skin cells and acts like a sponge that soaks up and locks in skin moisture. It’s basically a tall glass of water for your skin – one molecule can hold up to 1,000 times its own weight in water.* Pretty cool, huh?
By adding hyaluronic acid into beauty products, we can enhance the hydration process and give our skin a moisture boost.
So, how do we add it into our beauty products? We use 100% natural-origin hyaluronic acid which is purified before being infused into some of our products.
WHAT ARE THE BENEFITS OF HYALURONIC ACID FOR SKIN?
BOOSTS SKIN’S MOISTURE
Hyaluronic acid is renowned for its unique ability to retain water moisture and deeply hydrate the skin. By adding hyaluronic acid into your skincare routine, you’re helping that hydration process, giving your skin even more valuable, rejuvenating moisture. And it works on all skin types – even oily – as hyaluronic acid brings balance to skin’s water-oil levels.
HELPS FORM A PROTECTIVE BARRIER
As we age, our skin’s natural protective barrier weakens and leaves our skin vulnerable to pollution and other environmental factors. But with the help of hyaluronic acid, we can slow down this process. Hyaluronic acid is known for helping boost the skin’s hydration content which, in turn, slows down the deterioration process and gives your skin a more youthful looking appearance.
REDUCES APPEARANCE OF FINE LINES
Hydration is key when it comes to reducing the appearance of fine lines and help tighten skin’s texture. Not only does hyaluronic acid absorb moisture that’s physically put onto your skin, but it absorbs moisture from the air too. As your skin retains extra moisture, it’s left looking plumper and firmer. Any signs of fatigue don’t stand a chance against a fresh, hydrated complexion.
SOFTENS & SMOOTHS
And, of course, hyaluronic acid leaves the skin feeling soft and smooth. Working in the same way as it does help to tighten your skin’s texture, it ensures your skin is full of fresh moisture which results in a silky finish. (Your foundation is going to glide onto your skin wonderfully).
HOW TO USE HYALURONIC ACID
Our newly formulated Vitamin E Moisturisers are infused with hyaluronic acid to give that extra hit of hydration. We’ve also enriched them with raspberry extract, our new hero ingredient, known for being rich in antioxidants.
Whatever your skin type – dry, oily, normal (whatever that means) – the Vitamin E Moisturisers cater to all. The Vitamin E Gel Moisture Cream is light and refreshing and great for combination skin. Plunge into the best moisturiser for your skin type and hydrate every day.
MEET OUR VITAMIN E RANGE
Vitamin E Moisture Cream
Great for all skin types, it hydrates for 48hr and leaves your skin feeling refreshed.
Vitamin E is predominantly known for being rich in antioxidants, but this underrated vitamin actually packs a punch when it comes to skincare benefits. Explore all the benefits of vitamin E and see how to add it into your skincare routine.
Unsure which face moisturiser to pick for your skin type? We’ve decoded all of our moisturisers, so whether you have dry, sensitive or oily skin – or something in between – you can easily find the best one for you.