At The Body Shop, we’re all about skin positivity. We’re not anti-ageing. Being older means we’re richer in experiences, more time spent smiling and – hopefully – a lot more wisdom.
Your skin is your biggest organ, and it’s the biggest reflection of your health and happiness. Instead of turning back the clock, we believe in acknowledging that your skin has different needs as it gets older. Looking youthful is about nourishing and caring deeply for your body, not about fighting wrinkles. Taking care of your skin feels good, and feeling good is ageless.
SKIN CONCERN: FINE LINES AND THE FIRST SIGNS OF AGEING
These days, lots of us are guilty of burning the candle at both ends. Our work-hard-play-hard attitude, late nights and less than perfect diet can start to take its toll on our skin.
That’s not to say the fun stops here. We’re all about skin positivity at any age – it’s all about recognising our skin’s shifting needs, to make sure we’re taking the best possible care of ourselves. And a proper skincare routine that addresses the first signs of ageing? That’s real adulting.
WHAT HAPPENS AND WHAT WE CAN DO ABOUT IT
Losing skin elasticity is a natural part of ageing – it’s how our experience shows. The top layer of your skin starts to thin a little with the lack of elastin, meaning those tiny natural creases and laugh lines appear and stick around, particularly in the thin skin around your eyes (you may notice your concealer and foundation start to ‘settle’ in lines a bit more).
Things like genetics, environmental factors, smoking and drier skin can speed things along. STILL skipping sun protection? That’s not going to help. Arm yourself with a high SPF, drink a ton of water and get at least two more good sleeps every week. Finally, get a skincare routine in place that you’ll actually use…
SOLUTION: YOUR SKINCARE ROUTINE FOR BOUNCIER-LOOKING SKIN
Luckily, that’s where our Drops of Youth™ range comes in. The range is enriched with 3 plant stems cells, and is designed to help gently remove impurities for fresher, bouncier, healthier-looking skin. What’s more youthful than that?
SKIN CONCERN: DULL SKIN, DARK CIRCLES AND A LOSS OF RADIANCE
Hanging onto that well-rested glow is vital in keeping skin looking youthful. Easier said than done, right? Gaining years of experience is amazing (we believe ageing is a privilege that not everyone gets), but stress, work, family life often means well-rested is not an option. We get more tired, and our skin does, too.
What happens and what we can do about it
As we get older, cell turnover slows and the topmost layer of our skin can start to appear dull. Skin can become drier, too. Heat and sun exposure from summer holidays, cold weather, air conditioning, even contact with water can make it harder for skin to hang onto its moisture, which makes things look a little lacklustre, with dullness and fine lines more pronounced.
For dull skin that’s lost its liveliness, it’s time to step up your skincare game to something intensely nourishing. Look for products that focus on adding hydration and boosting skin’s moisture levels. Here’s how to make skin glow.
SOLUTION: YOUR SKINCARE ROUTINE TO REVIVE RADIANCE
Oils of Life™ is our intensely revitalising skincare range infused with three precious seed oils from around the world: black cumin seed oil, camellia seed oil and rosehip seed oil. The range helps visibly reduce the appearance of the first signs of ageing.
SKIN CONCERN: LOSS OF SKIN ELASTICITY AND FIRMNESS
For everything we gain as we get older, losing a little firmness and skin elasticity is part of the process. It’s collagen that gives skin elasticity and structure, resulting in that plump, youthful bounce. Production of collagen and elastin tails off as we mature, so we start to lose tone – particularly around the cheeks and jawline.
This lack of collagen and elastin means skin starts to lose firmness and volume, resulting in loose skin and a weaker structure. Our experience and knowledge starts to show in the delicate skin around the eyes, and natural folds and creases will start to look deeper.
What happens and what we can do about it
The rate of skin ageing depends on lots of things – mostly, our DNA. It will come as no surprise to hear sun damage, smoking and pollution are big players here. Environmental factors can also lead to a build-up of melanin that appears as age spots, or sun spots.
So what can we do about it? Firstly, don’t stress. Ageing is the nature of being alive. There’s no turning back the clock, no fountain of youth to undo the years of wisdom you’ve earned (and if you could do that, would you really want to?) Choose skincare for the skin you’re in, that makes it feel and look the best it can be – just with a little added strength.
SOLUTION: YOUR FIRMING, SHAPING SKINCARE ROUTINE
Mature skin needs skincare that performs. Our high-performing Roots of Strength™ skincare is infused with root extracts and is designed to leave your skin looking more plumped, firmer and denser, as if re-shaped*. This straightforward three-step routine will help improve the appearance of mature skin. Spend an extra few minutes massaging skin as you apply it, to help boost circulation and help products sink in.
* Skin feels more plumped, firmer and denser, as if re-shaped. ** Self-assessment on 123 women
SKIN CONCERN: DARK CIRCLES UNDER EYES, LAUGH LINES, CROW’S FEET
Eyes may be the windows to the soul, but they’re the first to show when we’re tired, dehydrated, and not as young as we used to be. Dark circles can appear at any age – some of us are blessed with them from birth – but as we age, the loss of collagen causes the eye socket to look deeper and more shadowy. The same goes for puffy eyes. While it can strike at any age, water retention from alcohol and salt makes puffiness more apparent on older eyes.
As for crow’s feet – we prefer ‘laugh lines’ – this comes from losing skin elasticity, which means those expression lines don’t smooth out so easily anymore (but since they’re a sign of a life full of laughter and expression, we don’t mind them too much).
What happens and what we can do about it
All this adds up to the thin, delicate skin around our eyes starting to show wear and tear. The most important thing we can do for our eye area is to treat it as gently as possible. Avoid rubbing and tugging at the eye area; when removing eye make-up, using a gentle cleanser that doesn’t require rubbing.
If your laugh lines are still in the early stages, remember your water and SPF – and invest in a good pair of sunglasses to help protect the skin around your eyes from the sun (and also stop you squinting!)
It’s never too early to start using an eye cream. Start by adding one to your evening skincare routine, and remember to apply your eye cream with your ring finger – it’s the weakest, so uses the least pressure – and tap a small amount gently around the orbital bone.
Using a rollerball massager can help reduce the appearance of puffiness. To help wake up tired eyes, leave your massager in the fridge for a lovely cooling sensation in the morning.
* helps to de-puff bags under eyes, signs of fatigue appear reduced, and dark circles under eyes appear faded.
HOW ELSE CAN I TAKE CARE OF MY SKIN?
VITAMIN E SKINCARE RANGE
Vitamin E skincare is one of our bestsellers for a reason – it offers simple, effective hydration for all skin types. The iconic Vitamin E Moisture Cream launched the 1970s, and has gathered something of a cult following. Enriched with hyaluronic acid, the moisture cream locks in moisture and helps protect skin for happy, hydrated skin in one step.
Since you love it so much, we added two additional Vitamin E moisturisers to our range. The Intense Moisture Cream is rich yet non-greasy, locking in 72hr moisture. For normal to combination skin, the Vitamin E Gel Moisture Cream gives you a pop of hydration without weighing you down, in an oil-free formula that’s perfect for daytime.
Glowing skin starts from the inside out. From superfood smoothies to a few handy make-up tricks, discover our guide to glowing skin with a little help from Vitamin C – our favourite glow-boosting skincare range.