Our Campaigns

We have organised annual Beach Clean-Ups in Malaysia since 1994 as the official partner of the International Coastal Clean-Up, raising awareness on the need to keep beaches and marine life, safe from pollution.

We were one of the first cosmetics companies to not only ban animal testing, but we also campaigned globally for law reform on the inhumane practice of animal testing, leading to it's ban in the European Union.

We raised early awareness on safe sex for the prevention of HIV/AIDS, in collaboration with Pink Triangle Foundation, Malaysian AIDS Foundation and subsequently with MTV Asia.

We were a pioneer globally, in the campaign to raise public consciousness on the issues of sexism, women's rights and self-esteem, violence against women and violence in the home. We also worked locally with Women's Aid Organisation to spread awareness, campaign for law reform, raise funds and assistance for victims of violence.

We campaigned for the protection of Belum Temengor forest with Malaysian Nature Society and obtained 80000 signatures to present to the Perak state government, after which The Royal Belum state park was officially gazetted as a protected rainforest.

We called for governments around the world to ratify the United Nations convention on Human Trafficking, particularly for the protection of children from the sex trade.

We collaborated with TRAFFIC South East Asia to create awareness on the threats of illegal wildlife trade and raised funds for the patrolling of our Malaysian forests to deter poachers.

We campaigned against cruelty to animals and obtained 60000 signatures in a campaign with SPCA to call for reform to the Animal Welfare Act which was successfully passed in the Malaysian Parliament in 2016!

We conceptualised Be More Than Beautiful as a campaign to debunk the stereotype of beauty, in conjunction with International Women's Day, and have been running this campaign annually ever since to build awareness on the need for society to celebrate true role models.

We have been giving away free plants every Earth Day since 2015 to encourage Malaysians to adopt and plant trees for a greener environment even in the urbane townships.

We are raising funds in a long-term project, collaborating with Wildlife Conservation Society in Malaysia, to build natural corridors that can re-connect damaged habitats in the forests of Peninsular Malaysia, that can allow our wildlife to roam freely again.Additionally, we have been funding WCS and MYCAT to conduct patrolling to protect the Malayan Tigers' habitat.

We are calling for all governments around the world to enforce the ban on animal testing, in a global campaign with Cruelty Free International. Sign our petition today!