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Our Campaigns

  • 1994 - 2017

    1994 - 2017

    COASTAL CLEAN-UP CAMPAIGN

    1994 - 2017

    1994 - 2017

    COASTAL CLEAN-UP CAMPAIGN

    We have organised annual Beach Clean-Ups in Malaysia since 1994 as the official partner of the International Coastal Clean-Up, raising awareness on the need to keep beaches and marine life, safe from pollution.

  • 1996 - 1997

    1996 - 1997

    AGAINST ANIMAL TESTING CAMPAIGN

    1996 - 1997

    1996 - 1997

    AGAINST ANIMAL TESTING CAMPAIGN

    We were one of the first cosmetics companies to not only ban animal testing, but we also campaigned globally for law reform on the inhumane practice of animal testing, leading to it's ban in the European Union.

  • 1998 - 2009

    1998 - 2009

    SAY YES TO SAFE SEX CAMPAIGN

    1998 - 2009

    1998 - 2009

    SAY YES TO SAFE SEX CAMPAIGN

    We raised early awareness on safe sex for the prevention of HIV/AIDS, in collaboration with Pink Triangle Foundation, Malaysian AIDS Foundation and subsequently with MTV Asia.

  • 2000 - 2008

    2000 - 2008

    STOP VIOLENCE IN THE HOME CAMPAIGN

    2000 - 2008

    2000 - 2008

    STOP VIOLENCE IN THE HOME CAMPAIGN

    We were a pioneer globally, in the campaign to raise public consciousness on the issues of sexism, women's rights and self-esteem, violence against women and violence in the home. We also worked locally with Women's Aid Organisation to spread awareness, campaign for law reform, raise funds and assistance for victims of violence.

  • 2006 - 2010

    2006 - 2010

    SAVE BELUM TEMENGOR CAMPAIGN

    2006 - 2010

    2006 - 2010

    SAVE BELUM TEMENGOR CAMPAIGN

    We campaigned for the protection of Belum Temengor forest with Malaysian Nature Society and obtained 80000 signatures to present to the Perak state government, after which The Royal Belum state park was officially gazetted as a protected rainforest.

  • 2009 - 2011

    2009 - 2011

    STOP CHILD SEX TRAFFICKING CAMPAIGN

    2009 - 2011

    2009 - 2011

    STOP CHILD SEX TRAFFICKING CAMPAIGN

    We called for governments around the world to ratify the United Nations convention on Human Trafficking, particularly for the protection of children from the sex trade.

  • 2011 - 2012

    2011 - 2012

    WHERE’S MY MAMA CAMPAIGN

    2011 - 2012

    2011 - 2012

    WHERE’S MY MAMA CAMPAIGN

    We collaborated with TRAFFIC South East Asia to create awareness on the threats of illegal wildlife trade and raised funds for the patrolling of our Malaysian forests to deter poachers.

  • 2013 - 2014

    2013 - 2014

    CRUELTY FREE CAMPAIGN

    2013 - 2014

    2013 - 2014

    CRUELTY FREE CAMPAIGN

    We campaigned against cruelty to animals and obtained 60000 signatures in a campaign with SPCA to call for reform to the Animal Welfare Act which was successfully passed in the Malaysian Parliament in 2016!

  • 2014 - 2017

    2014 - 2017

    BE MORE THAN BEAUTIFUL CAMPAIGN

    2014 - 2017

    2014 - 2017

    BE MORE THAN BEAUTIFUL CAMPAIGN

    We conceptualised Be More Than Beautiful as a campaign to debunk the stereotype of beauty, in conjunction with International Women's Day, and have been running this campaign annually ever since to build awareness on the need for society to celebrate true role models.

  • 2015 - 2017

    2015 - 2017

    EARTH DAY CAMPAIGN

    2015 - 2017

    2015 - 2017

    EARTH DAY CAMPAIGN

    We have been giving away free plants every Earth Day since 2015 to encourage Malaysians to adopt and plant trees for a greener environment even in the urbane townships.

  • 2016 - 2020

    2016 - 2020

    BIO BRIDGE CAMPAIGN

    2016 - 2020

    2016 - 2020

    BIO BRIDGE CAMPAIGN

    We are raising funds in a long-term project, collaborating with Wildlife Conservation Society in Malaysia, to build natural corridors that can re-connect damaged habitats in the forests of Peninsular Malaysia, that can allow our wildlife to roam freely again.Additionally, we have been funding WCS and MYCAT to conduct patrolling to protect the Malayan Tigers' habitat.

  • 2017

    2017

    FOREVER AGAINST ANIMAL TESTING CAMPAIGN

    2017

    2017

    FOREVER AGAINST ANIMAL TESTING CAMPAIGN

    We are calling for all governments around the world to enforce the ban on animal testing, in a global campaign with Cruelty Free International. Sign our petition today!