We give our products and product categories an environmental score based on how easily they biodegrade or dilute to a safe level (their ‘water footprint’), and how the ingredients are made or sourced.
In 2017, the overall environmental footprint of our six product categories (Bath & Shower, Body Care, Fragrance, Haircare, Make-Up and Skincare) improved by 3%. Our Body Care and Fragrance categories each improved by 5%.
Working closely with our suppliers, we achieved this progress by promoting sustainable ingredients and those created using ‘green chemistry’ (processes that reduce the use or production of chemicals that damage the environment). This is closely linked with our expanding Community Trade programme and increasing the number of ingredients of natural origin that we source.
In 2017, the total environmental score of all our products increased by more than 5%. We launched 146 new product formulations, 95% of which led to an improved environmental footprint for that category or family. The eight new products that did not have an improved environmental impact were mostly new shades of existing make-up products with the same environmental score as existing shades.
In 2016, we published our scores for our product families, which we’ve since updated below to reflect 2017 measurements. We are now expanding this to include product families, with the aim to eventually publish scores for individual products.
From January 2018, we refined this target as a result of our new alignment with Natura &Co. This is therefore the last year that we will publish our water footprint score, as this was a tool that we utilised under our previous parent company and is no longer available to us.